· About ZhenyYET
We help brands defend their digital footprint with the same rigour they apply to financial reporting — measurable, auditable and led by people who answer the phone.
· Our story
ZhenyYET was founded in 2021 as a specialist cyber-defence boutique headquartered in Business Bay, Dubai. Our founders had spent more than a decade defending media studios, fintechs and consumer brands across MENA, and were tired of two things in equal measure: vendors that delivered volume instead of outcomes, and consultants whose decks never survived contact with a real incident.
We started by rebuilding anti-piracy from first principles for a single regional studio. The brief was uncomfortable: stop the bleeding within the first seventy-two hours of every release, and prove it. We did, and the practice grew.
In 2022 we extended the model into offensive cybersecurity, vulnerability management and executive consulting. The same principles applied: verified findings, engineer-grade fixes, and reports that survive board scrutiny and a real-world incident at the same time.
Today the team operates from a 24/7 fusion centre in Dubai, supporting clients across the GCC, EU, APAC and the Americas. We have protected over 60 new releases, 1,000+ catalogue titles and 40,000+ digital assets; removed 500+ unauthorised impersonations; and tracked 100+ rogue distributors across more than 1,200 client brands.
· 03 / The People Behind ·
Operators, analysts and engineers who have spent careers inside SOCs, brand-protection units and red teams of the world's most targeted companies. Now united under one roof in Business Bay.
Founder & Chief Executive
Two decades building digital trust for global brands. Previously led brand-protection operations across MENA for a Fortune-100 entertainment group before founding ZhenyYET in Dubai.
Chief Information Security Officer
Architects ZhenyYET's defensive stack and incident-response playbooks. Former CISO of a regional fintech processing $4B/yr; speaks at GISEC and Black Hat MEA on resilient SOC design.
Head of Red Team
Runs offensive engagements across web, mobile, cloud and embedded targets. Holds 14 published CVEs and trains the next generation of pentesters in our Dubai lab.
Head of Threat Intelligence
Leads the OSINT and dark-web monitoring cell. Built ZhenyYET's proprietary actor-tracking graph that maps counterfeit networks in under 90 seconds.
Director of Brand Protection
Owns enforcement strategy across marketplaces, social platforms and registrars. Has dismantled counterfeit operations spanning 38 jurisdictions in the last three years.
42 specialists · 9 nationalities · 5 languages
Join the team· How we work
Every alert is verified by a human analyst before it reaches you. Volume is cheap; signal is what changes outcomes.
We move fast because attackers do — but every action is documented, reproducible and defensible to legal, audit and the board.
Findings ship with working proofs and fixes written by people who have built and run the systems they audit.
Our most successful engagements are the ones the public never hears about. Discretion is part of the deliverable.
· Timeline
ZhenyYET launches as a brand-protection boutique focused on MENA media studios fighting an unprecedented wave of digital piracy.
Offensive security, vulnerability management and executive consulting join the portfolio, taking us from brand protection into full-spectrum cyber-defence.
Our Dubai operations centre goes round-the-clock, blending threat intelligence, takedown analysts and offensive engineers under a single roof.
Today we protect brands across the GCC, EU, APAC and the Americas — still headquartered in Business Bay, still proudly built in Dubai.
